JUNE 2018
Price on Our Lives - Cannes Lions, Gold (3)
-Outdoor: Small Scale Special Solutions -Public Relations: Public Affairs & Lobbying
-Direct: Single Country Campaign
Price on Our Lives - Cannes Lions, Silver (1)
-Public Relations: Not for Profit/ Charity
Price on Our Lives - Cannes Lions, Bronze(1)
-Public Relations: Social Community Building & Management
Price on Our Lives - Cannes Lions, Shortlist (5)
-Social & Influencer: Reach & Impact -Social & Influencer: Not for Profit/ Charity -Public Relations: Real-time Response -Direct: Use of Digital Platforms -Direct: Use of Ambient Media (Small Scale)
OCTOBER 2018
Price on Our Lives - Clio Awards, Gold (1)
-Direct: Out of Home
Price on Our Lives - Clio Awards, Silver (2)
-Integrated Campaign: Integrated Campaign
-Public Relations: Public Affairs
Price on Our Lives - D&AD Impact Awards, White Pencil (1)
-Civic Engagement
Price on Our Lives - D&AD Impact Awards, Wood Pencil (1)
-Education
Price on Our Lives - Cresta Awards, Silver (2)
-Outdoor: Public Services -Direct Marketing: Commercial Direct (Printed Material)
NOVEMBER 2018
Price on Our Lives - Epica Awards, Grand Prix (1)
-Responsibility
Price on Our Lives - Epica Awards, Gold (1)
-PR & Promotions: Public Relations
Price on Our Lives - Epica Awards, Silver (1)
-Direct Marketing: Consumer Direct
Price on Our Lives - Epica Awards, Shortlist (1)
-Media Usage: Topical & Real-time Advertising
Price on Our Lives - London International Awards, Gold (2)
-Ambient: Public Service/Social Awareness -Digital: Public Service/Social Awareness
Price on Our Lives - London International Awards, Silver (2)
-Ambient: NGO -The New: Creative Use of Data
Price on Our Lives - London International Awards, Bronze (1)
-Integration: Public Service/Social Awareness
Price on Our Lives - Shorty Awards (2)
-Social Good: On a Shoestring Campaign -Social Good: Social Movement Campaign
DECEMBER 2018
Price on Our Lives - Cristal Awards, Silver (Azure) (1)
-Integrated: Integrated
Price on Our Lives - Cristal Awards, Bronze (White) (1)
-Corporate & PR: Best Use of Digital/Social Media/Web Platforms
Price on Our Lives - Cristal Awards, Shortlist (1)
-Corporate & PR: Best Goodvertising Campaign
JUNE 2019
Generation Lockdown- Cannes Lions, Grand Prix (1)
-For Good
Generation Lockdown- Cannes Lions, Gold (2)
-Film, Single Market Campaign
-Social & Influencer, Social Film
Generation Lockdown- Cannes Lions, Silver (2)
-Film, not for profit/charity/government
-PR, Single-market Campaign
Generation Lockdown- Cannes Lions, Bronze (1)
-Film, Breakthrough on a Budget
Generation Lockdown- Cannes Lions, Shortlist (5)
-Film, Viral FIlm
-Social & Influencer, not for profit/charity/government, organic reach/influence, single market campaign
-Sustainable Development Goals, Good Health & Wellbeing
SEPTEMBER 2019
2 Gold for Gen Lockdown
4 Silver for Gen Lockdown
1 Silver for Vicious Cycle
4 Bronze for Vicious Cycle
1 Gold for Vicious Cycle
7 Silver for Vicious Cycle
3 Bronze for Vicious Cycle
2019 AdWeek’s Creative 100
2019 Business Insider 35 under 35
With "Price on Our Lives," a campaign for the nonprofit March for Our Lives, McCann New York took a stand for gun control after the Parkland, Florida, school shooting, by putting a dollar amount on how much students' lives are worth to politicians.
It began thanks to Levy, who attended Marjory Stoneman Douglas High School and approached agency leaders wanting to help the students. From those conversations came the Cannes Gold Lion-winning campaign, which spread virally with zero spent on paid media.